CASE STUDIES

CHALLENGE

Expertly market and sell a nine-unit condominium building with a raw commercial space with a focus on maximizing appeal to potential buyers while taking into consideration the prices per square foot, which were poised to be among the highest in the Lincoln Square neighborhood at the time.

SOLUTIONS

By leveraging their extensive strategic marketing experience, the Rowland Group drove awareness and word-of-mouth buzz for the building with an array of innovative tactics that stretched far beyond the standard MLS outreach:

• A dedicated website was created to detail finishes and specifics, along with 3D walk-throughs of the units and neighborhood attractions, including the points of interests, schools, shopping, parks and public transportation.

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• A custom onsite 8-foot by 16-foot sign announcing the project displayed the finished unit renderings, details and agent contact information.

The team also orchestrated consistent and effective in-person viewings by expertly staging the residential units and holding open houses each weekend. The Rowland Group also engaged their massive database of clients, investors and brokers and invited them to attend personal walk-throughs of the project.

The Rowland Group tapped into their broad local contacts to incorporate a local bank to finance a business loan and parking spaces for the commercial unit. The team also worked with the developer to build out the raw commercial space at an additional cost and focused on selling that space first to add value and appeal for potential residential buyers.

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Throughout the effort, neighbors were kept informed and engaged to help ensure their positive impression of the project.

RESULTS

The Rowland Group achieved complete sell-out for the project within nine months at 98 percent of the original list price overall.

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In fact, all nine units and the commercial space earned record-breaking per-square-foot sales prices with very little customization, staying true to the developer's original plans and facilitating smooth and easy transactions.

ANDERSONVILLE

5543 NORTH GLENWOOD AVENUE

CHALLENGE

Advise a local developer on the conversion of a two-family building to a single-family home that would maximize modern amenities and layouts, while retaining historic charm, to earn top dollar in the Andersonville neighborhood.

SOLUTIONS

With abundant expertise in Andersonville, Rowland Group member Nick Theilig delivered a skill set in single-family homes the developer felt he lacked.

Nick was able to advise throughout the full gut renovation of the project to introduce a "wow factor" in terms of finishes and floor plans that would differentiate the home from those typically found in the area.

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He advised on a "down to the brick" renovation of the two-family building that hadn't been updated in decades, including:

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• Opening up the main floor layout and adding windows to the side and rear to maximize light and living space.

• Selecting premium finishes in terms of hardwood flooring, countertops, stone and appliances.

• Incorporating a second bedroom suite with a private bath, in addition to the master — a rarity in the Andersonville area.

• Converting an unfinished basement to an expansive flexible rec room space with a wet bar.

• Retaining and restoring coffered ceilings and original stained glass windows where possible and incorporating a historically appropriate and transitional design theme throughout.

• Installing all-new electrical and plumbing, as well as CAT6 cable and integrated sound.

RESULTS

The Glenwood Avenue home set a new standard of style and luxury in the Andersonville neighborhood and earned an above-average price-per-square-foot sales price for the area.